In 2012 there are 6.2 BILLION mobile phone subscribers worldwide. If that doesn’t amaze you, consider that this number is projected to grow at a Compound Annual Growth Rate (CAGR) of 6 percent between now and 2016. By the end of 2016 the number is expected to pass 8 billion.
Here are a few more numbers. An article in March 2012 on www.onlinecolleges.net shows that 77% of those aged 12 to 17, and 97% of those who are 18 to 29 years of age, have cell phones.
Mobile Internet technology is used for everything from health care to gaming, from banking to marketing, from shopping to watching videos, from playing music to using a digital camera—and everything in between.
Mobile phone use today has moved light years beyond a simple voice communication device. Smartphones now offer the functionality of personal assistants, music players, digital cameras, and text messenger systems. You can take care of all your finances, including Mobile banking, Mobile shopping, and utilize services like Mobile ticketing. This even includes the ability to scan a check directly into your checking account, downloading your boarding pass for the airlines, or your ticket stub for the movies.
Something to consider…for all these Smartphones to work, the websites they go to must be ready for a mobile user. Businesses really need to plan for their websites to be mobile ready for users. They need very simple sites, or they need one site for a traditional internet user and one for the mobile user.
Web designers today know that there are three behaviour trends driving the mobile internet experience. Users are looking for convienence, context, and fun!