The Forbes.com article Mobile Trends for Marketers has made some interesting projections for 2013 and Mobile Marketing. It’s a great idea to look at different future projections and see what might fit your company’s needs.
A few of the predictions by Forbes for 2013 include:
- Smart Apps connected to products and CRM systems will start to merge.
- Significant competency and culture changes with require more investment and more involvement by IT departments or consultants in creating mobile marketing strategy and apps.
One thing is clear from this article as well as several other sources for projections—more Mobile Marketing means an increase in the data available on what your customers are doing. Besides marketing your company and products, you will need to make sure you have the back office resources to effectively use the data created so that your next mobile marketing plan incorporates what you’ve learned.