While Mobile Marketing is more than social media, this component must be addressed. Consumers spend a great deal of time on social media and are getting not only more tech savvy because of it, they are getting to the point where if companies don’t have a viable social media presence, they will actively pursue a competitor that does.
Social Media Marketing has led to a huge expansion of “word of mouth” advertising, and a bad review or bad experience will now reach thousands…instead of a dozen. In many ways this personalizes each and every experience, and your marketing message needs to reflect that.
This marketing trend article reported that in March of 2012 The Hollywood Reporter study found that 88% of the respondents view social networking sites like Twitter and Facebook as a new form of entertainment, and 79% of television viewers visit Facebook while they watch TV. Because of trends like these it is incredibly important that any marketing plan learns how to engage their audience and use storytelling as a large part of their marketing campaign. One of the biggest Mobile Marketing Trends is to use this type of message to entertain and connect with their clients.