Expect mobile user behavior to change as new tablets are introduced and the price comes down. The number of table users is expected to increase from 34 million in 2011 to over 70 million this year. This means adding new user structures when your company is developing your future mobile business and marketing strategies.
As the price comes down and new tablets such as the iPad Mini are released, one of the changes will be that the demographics of tablet users will be increasingly younger and less affluent. One expected result of this trend is that mobile users will be making more big-ticket purchases from their tablet device than from their Smartphone. Make sure your company monitors these trends and has the user structures in place to support these changes.