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2013 Mobile Marketing Trends – Understanding Local

One of the most important trends in 2013 involves understanding how to come up with great killer apps for local. Companies need to figure out how to use the data that Google and Facebook collect on where we are and what we are doing, and figure out how to use this data for real-time marketing. The next big step in using the technology for marketing is connecting the dots between the social, behavioral, and location data. Making this connection will help companies develop marketing channels for new and repeat customers.

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