Okay, let’s look at the recent rankings for the three main search engines:
• Google as a worldwide search engine market share of about 62%.
• Bing has a 9% and climbing market share.
• Yahoo is at 5%, and is slowly dropping.
With these numbers you might assume that you only need to concentrate your marketing efforts on Google. Right? Well, not necessarily. There are a lot of other factors to consider besides just the numbers.
Over the next few articles we will be exploring some of the reasons why you shouldn’t dismiss Bing and Yahoo from your SEO efforts. Among those reasons are:
• In some countries Google’s market share is falling
• There are some joint efforts between the three that you should take advantage of
• Customer loyalty to Bing and Yahoo
• Your ranking could be higher on Bing and Yahoo
• Depending on the country, Bing and Yahoo may have higher ranking than Google
• Each search engine offers a different strategy for success
Let’s take one of those reasons and explore a little deeper today.
Joint Search Engine Programs
Recently the three search engines have joined forces in the advertising field, and in other arenas. They effectively share their users by allowing you to import advertising campaigns into Bing and Yahoo, through Google Adwords. Without duplicating effort you can advertise across all three search engines via this alliance.
Through an agreement between Bing and Yahoo, you can also advertise on both search engines through the Yahoo Bing Network (YBN).
There is a difference in price for these adds, and a difference between click-through rate (CTR) and cost per click (CPC). It also makes a difference which vertical market you represent. For more information on comparing Google Adwords and Yahoo Bing Network, see the April 2013 article Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison.
In the next few blog articles we will explore some of the other reasons you don’t want to ignore Bing and Yahoo.