People on the Internet are looking for information. If you can provide information about your product or services you have a great chance of increasing traffic to your site and gaining customers. It just takes the time to write, or you can hire someone to write for you.
There are several areas to concentrate on; the first is your own site. Start a blog attached to your website. Posting content (articles, information, news releases) will drive traffic to your website and improve your SEO rankings. You can do this by providing valuable information to your readers and reinforcing their participation by responding back to their comments in a timely manner.
Another great option for getting your name and website out there is to write guest posts for other blogs. There are many blogs looking for guest authors. You need to find the ones that make sense for the type of information you will write. Writing guests posts for other blogs will actually benefit both you and the owner of the blog. It will improve search engine optimization on both sites because of links.
One of the most successful options is to write or contract a “guide book” that you offer free on your site. Create something that will help others and it can really boost recognition for your site, traffic, and links, which will increase your SEO ratings, and hopefully business.