There are many who believe online marketing is expensive and risky. But there are several easy and effective things you can do to market your business online and quickly measure the results. And these marketing efforts can often be accomplished for little or no expense.
The first tip is to start small. You don’t want to jump in and be so overwhelmed that you can’t manage the marketing effort or have time to study the results. The point is to try a few things out and see what works, what doesn’t, and what the results of any changes might be. The internet offers a wealth of free or inexpensive options that will help you promote your business, make the most of your budget, and often will help you track the results.
Here are a few must do’s for any business or organization:
1. Profiles – Create and update profiles on several social media sites. These are almost always free and the profiles are a great way to generate a following, and they are effective ways to get the word out on sales, products, or events. If you aren’t sure what social and professional sites are out there that should be used, here is an article that lists 50 sites that every business should use. Start by looking at this list and picking out 5 to 10 sites that make sense for your business. You can increase the number of profiles over several months and keep the ones that work for you. If you have a physical address for your business you need to especially make sure you have a profile on any mapping site, such as Google maps.
2. Free Trials – Before you spend any money, try some of the free trials. This will often give you 30, 60, or 90 days to try marketing tools and study the results. Even Google Adwords will offer coupons for free trial periods, although these periods are generally for terms of 7 to 10 days.
3. Pick specific site for advertising – Large search engine marketing campaigns can be very expensive so start small and try running an ad campaign on one or two specific sites. An example of this would be Facebook advertising. It is often less expensive than many other types of campaigns and it allows you to target specific age groups, locations, interests, and other demographics.