Earlier this year Google mentioned that it would be using mobile-friendliness as a ranking signal for webpages. Although there are over 200 other ranking factors, the switch by many users to browsing more on their mobile phones means the more user friendly your site is, the better.
Many leading businesses have already made sure their websites are mobile responsive, such as Marks and Spencers and Screwfix. If you open their sites in a mobile browser you will see they are responsive and they will also show up as so in Google searches.
Google have simply stated, “Take out your phone, look up your web site. See if there is a gray mobile friendly label in your description snippet. If it is in the search results, if you see it, that means that Google understands that your site is mobile friendly and if you don’t see it then we don’t see that your site is mobile friendly or your is not mobile friendly.”
If you are not sure if your website is mobile responsive or would like us to help get your website mobile ready, contact us for a quote.