There are several ways you can help to boost product sales, sometimes making small changes or running a campaign differently. Below are 10 tips to help you get started.
1) Give incentives for customer reviews
Companies have found that products that have customer reviews sell better than products without reviews. One way to try to get reviews is by emailing customers offering incentives such as a percentage off their next order, or a chance to win prizes. This way there is something in it for them by taking time out to leave a review on the product they have purchased. If you are a smaller company just getting started and can send out personalised e-mails, great! If you are a larger company however a good way to do this is to schedule automated e-mails to go out a few days after their have received their product.
2) Reward loyal customers
It’s important to keep existing loyal customers happy and wanting to continue to buy your products. Offering different incentives regularly, gift cards, percentages off, etc., can be profitable as they may not have been thinking about buying something at the time without a money off offer.
3) Reach out to past customers
If a customer hasn’t bought anything from you in a long time, reaching out and offering incentives is a good way to bring them back in. Targeting campaigns for both loyal and dormant customers will need to be different as they have different buying habits. You can automate e-mails in several ways such as by amount spent, or last visits to the site so that you are ensuring the right marketing material goes to the right customer.
4) Improve your checkout conversion rate
Sometimes while people are shopping online, they will put items in their cart and either leave them there while they decide to purchase or forget about them. To help increase conversion rates, sending out an e-mail asking why they haven’t finished their transaction can often times lead to a sale, if you have gathered their e-mail address already. Asking if they didn’t finish their order because of technical issues also helps identify bugs that might be preventing other customers from buying things from your site.
5) A or B?
You don’t have to use the same campaign for all customers, in fact it’s probably best if you didn’t. Different customers will respond differently to campaigns, so testing our A or B options will allow you to determine which campaigns are most effective, and for which groups of your customers. You can use this method of testing for your e-mails, tag-lines, newsletters, etc. For e-mail campaigns you can try different cross sell products and see which sets are the most effective to get customers to click back through to your selling page.
6) Transactional e-mails are an opportunity
With transactional e-mails, the priority is to tell your customer about their order, but this doesn’t mean you can’t give some information about other products you offer or engage the customer. Adding cross-selling information or social media links will help your customers find more of your products, and increase their chances of following you on social media for future offers.
7) Send e-mails to customers for their special occasions
Everyone likes to feel special, take the opportunity to send out e-mails for your customers special occasions such as birthdays or anniversaries. Personalised e-mails have been found to be more effective in a study by Experian, and offering money off an order generated higher revenue opposed to percentages off a purchase.
8) Give away store credit
While many customers love percentage off offers, they won’t know how much they will actually save until they get to the checkout. Giving away some amount of store credit tells the person how much money they will be saving off their order, and how much money they will be wasting if they don’t place an order and use the credit. No one wants to turn down free spending money!
9) Take advantage of Holidays and be prepared
Creating campaigns around holidays is great for business, but you want to make sure you give yourself enough time. By creating a newsletter calendar you can make sure that you create your campaigns ahead of time and don’t miss any of the important holidays relevant to your company.
10) Get social
Targeting customers with e-mails and by placing ads on social network sites such as twitter or Facebook increases your chances of those people clicking over to your site and making purchases. Once a customer visits or purchases something from your site, through targeted Facebook advertising they may then see the ad on their Facebook page, then get an e-mail from you, reminding them to re-visit your page to either complete a purchase, or purchase any add ons or up sell products they may have seen. There are a lot of possibilities with this type of advertising.