With the rising trend of people using more than one technological device at a time, it is important to make sure there is a seamless user experience across different forms of technology. Giving consumers easy access to your store across multiple channels can create a better experience and can keep customers coming back and brands who can achieve this are seen as forward thinking by consumers. This is especially important as it’s easier than ever for customers to find the best deals by a quick internet search.
There are a few things you can do to help make sure your customers choose you,
Reduce load times – Making sure your site loads quickly across computers, tablets and mobile devices is key to keeping potential customers engaged. If your website is lagging, customers won’t wait around for it to load and will return to their search results meaning a missed opportunity for you.
Keep it clean – Less is more, too much text or a lot of images can distract the customer from the real reason they are on your shopping channel, which is to buy your products! While you are streamlining, don’t forget to add an easy to find search tool so customers can find what they need quickly and effortlessly.
Contact info – Make it easy for a customer to contact you, whether it’s by phone, e-mail or social networking channels. Consumers want to be able to easily find your contact information so they know they can get in touch with any problems or queries. If your contact information is hard to find, customers may lose interest in your company and their overall impression of you will drop.
Simple checkout – Make the checkout process as easy and straightforward as possible. Go that step further and allow shoppers to save their cart or add items to a wish list for easy accessibility later.