You’ve decided to open up an eCommerce store, but are at a loss as to what to do next and unsure how to get your name out there. This is not uncommon so don’t feel alone! There are tips and tricks to get you going and to make the most out of your website. While some methods are straightforward, each company is unique and not everything is going to work for every business. With that in mind, here are some strategies you can try to help boost your sales.
This is going to be different for everyone, and you don’t need to spend a large amount on advertising, if you are willing to put in the work. Paying someone to get your websites SEO (Search Engine Optimisation) in order can make a huge difference to traffic to your site, which can then convert to sales. It’s important to vary your strategies to see what works best for you.
If you create social channels, make sure you are regularly checking them to maximise their effect and create relationships with potential and existing customers or clients. Create an e-mail marketing campaign to send to existing clients and new ones who sign up. Mix up your campaigns until you find what works best on each channel. Using more photos might grab more peoples attention on Facebook for example than writing wordy posts. Don’t be afraid to change things up that might not be working. We can help get your SEO in order, and even offer social media management services as well.
Pay attention to the different times of year, days of the week, and even times of day that your advertising is most effective. Trial different days and times to see when you reach the most people. Capitalise on holidays and even obscure holidays, for example if you sell craft supplies, March is “National Craft Month” with the second week being “Crochet Week”. A quick internet browse will bring up a whole host of random holidays that social media is sure to latch on to, so take advantage!
While it’s important to have an appealing looking website, it’s even more important that it works! Slow load times, hard to find categories/products, complicated shopping carts are just a few of the reasons people will leave your website and look to a competitor. Consider your site layout, make sure it’s not too cluttered, products are easy to find, and that it loads quickly making a better user experience. Ensuring your site is mobile friendly is becoming more and more important as more people use their smart phones or tablets to shop from.
Make sure your shopping cart is as uncomplicated as possible, requiring only the basic information needed for someone to check out. Giving people the option to either sign up for an account or to purchase as a guest can help speed up the buying process and the customer doesn’t feel as if they are filling in a lot of unnecessary fields. Creating options for customers to wish lists or keep favourite items can help entice customers to return to your site. Keep in touch with these customers letting them know that they’ve left an item in their shopping cart, or an item they were looking at is running low on stock which can both help prompt a purchase.
While having a website is a great base to start, selling across multiple channels like eBay, Amazon and Google shopping can really help increase your customer base and chances of your items being seen and sold. We’ve developed some great new software called Hubmaster that makes managing your different selling channels easy.
Reviews are important because they show potential customers what other people think of your business and products. Good reviews go a long way in helping people decide to buy your goods or services, but can sometimes be hard to get. Encourage customers to leave reviews by sending follow up e-mails after they have received their order, with links to where they can leave them to make the process as easy as possible. You can offer promotions, discounts or contests to customers who leave reviews to help gather them. Reviews are not only good for customers, but also to help you improve upon or change areas people may not have been happy with.