From June last year, eBay mandated that Product Identifiers be used for branded new and manufacturer refurbished items in the affected categories.
Books, Comics & Magazines
Business, Office & Industrial
Cameras & Photography
Clothes, Shoes & Accessories
Computers/Tablets & Networking
DVDs, Films & TV
Health & Beauty
Home, Furniture & DIY
Mobile Phones & Communication
Sound & Vision
Toys & Games
Vehicle Parts & Accessories
Video Games & Consoles
Now however, any listings with variations must also include Product Identifiers for all new and manually resisted listings and all listings in which you revise the Global Trade Item Number, Title, Category, Item Specifics or Condition. It’s a good idea to add product identifiers to every listing as eBay will be adding additional categories along the way.
Product Identifiers include the brand name of the item, the Manufacturer Part Number (MPN), and Global Trade Item Numbers (GTIN) such as Universal Product Codes (UPC), International Standard Book Numbers (ISBN), and European Article Numbers (EAN).
What does this mean for your business and how can we help?
This change is extremely important as it allows your stock to be picked up by more users on and off eBay. By entering the product information, you can match your items against products from the eBay catalogue. It also means your listings will be picked up to compare against other items in deals and promotions on eBay as well as search engines like Google when the complete product information is included.
We can help take on the tedious and laborious job of changing your product information. Instead of you changing each item one by one, we have developed methods to update and add the correct identifiers for you, making the whole process quick and effortless on your part. While eBay does offer a bulk listing tool, it is very slow and you still have to type in all of your information manually. In our next post we will talk about how to update the product information if you do wish to do this manually.
Contact us today for help in updating your bulk listings.