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How much does SEO cost?

eCommweb SEOCost is the most difficult question when it comes to Search Engine Optimisation services. Because search engine optimisation is such a common service to offer, there are many choices of supplier. Price almost always reflects the quality of the service even taking into account professionals from less developed countries where living costs are considerably lower can be more competitive and can offer you better value for money, although with less accountability.

Return on your investment

The general rule is that professional services cost. You’re paying for the knowledge that brings you a return on your investment as well as for the results. It is difficult to give an estimated figure for the cost of an SEO strategy for an average business as fees depend on the difficulty of your goals.

Having said that, you need to know what kind of cost range you might be looking at.

SEO example 1

Lawn Mower sales and Repair Service in Lancashire, near a major town eg Preston
There is a lower competition than other types of business, but there is competition from big outlets like B & Q for example

Typical goals would be a social media presence,first page result on Google natural search and Google Business for:

  • lawn mower repairs preston
  • lawn mower servicing  preston
  • lawn mower sales preston
  • buy a lawn mower in preston

This can usually be achieved in a few months for at least half the terms and over the space of a year you should have them all on the first page of Google.

This would cost around £50 per month and be achieved by changes to the website structure and its content and social media management. Usually done without major changes to the appearance of the website.

Call Dannielle on 01302 325 032 or click here to find out more

SEO example 2

Holiday Cottage in Lincolnshire, near a major town eg Grimsby. This is a more competitive environment with lots of other business with the same goals
Typical goals would be a strong social media presence, listings in all the available directories, first page result on Google natural search and Google Business for:

  • holiday cottage grimsby
  • self catering grimsby
  • self catering accommodation grimsby
  • short break grimsby
  • holiday cottage lincolnshire
  • self catering accommodation lincolnshire
  • short break lincolnshire

This can usually be achieved in a few months for at least half the terms and over the space of a year you should have them all on the first page of Google.

This would cost around £100 per month and be achieved by changes to the website structure and its content and social media management. Usually done without changes to the appearance of the website.

Call Dannielle on 01302 325 032 or click here to find out more

SEO example 3

Business Plans Supplier, selling nationally.
Typical goals would be a first page result on Google natural search for:

  • business plan
  • business plan assistance
  • business plan seminar
  • business plan support
  • business plan template
  • business planning
  • business plans
  • business start up
  • sample business plan
  • starting a business

These are terms for which there are a lot of competitors and will require a very substantial effort to get ahead of them, and stay ahead of them, because of course they won’t just sit and watch you take their spot at the front of the queue. A first page position should be achievable in a few months for at least half the terms and over the space of a year you should have them all on the first page of Google.

This would cost around £1000 per month and be achieved by expansion of the website content, changes to the website structure and social media management. Usually achieved without changes to the appearance of the website.

In both cases we provide tracking information on keyword rank, Social Media status and website status in easy to read monthly reports.

Call Gary on 01302 325 032 or click here to find out more