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Tag Archives: Mobile Strategy

2013 Mobile Marketing Trends – Second Screen

There is a recent mobile marketing term that will greatly influence your campaigns going forward. This term is “second screen” and is defined as using a companion device or app while you are watching TV, gaming, or using your computer. … Continue reading








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Mobile Marketing Projections For 2013 – Forbes

The Forbes.com article Mobile Trends for Marketers has made some interesting projections for 2013 and Mobile Marketing. It’s a great idea to look at different future projections and see what might fit your company’s needs. A few of the predictions … Continue reading








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Mobile Marketing Planning for 2013 and Beyond

Your company’s mobile marketing plan should be given strategic priority and address not just today, but a period of several years in the future. It is important to look at the broad picture of what you are trying to accomplish, … Continue reading








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Marketing to Mobile Users

Understanding how to market your business or product to mobile users is an important aspect of succeeding in today’s world. You need to learn how to effectively incorporate aspects such as mobile optimized websites, mobile apps, mobile search, mobile ads, … Continue reading








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The Difference Between Mobile App and Mobile Web

Mobile Internet means more than having an app for that! Here are some definitions that might help you develop a mobile strategy for your business: Mobile App(lication) – This is software that has been designed and then either distributed freely or sold through … Continue reading








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