Ensuring your website stays up to date, and content is added regularly is a good idea. You never want to let your website get stale, or technologically out of date either. Here’s why an active website is a happy website…
Why do you need to update your site?
An active website shows search engines that you are actively trying to add value to your customers. It ensures your site has only relevant and up to date information, and by adding valuable SEO keywords to your content, you will also attract new traffic.
Content can come in many forms. You could add news items, or blog about topics related to your business. You could add pages with pertinent information, press clippings, reviews, or press releases. The value of content is measured in how useful it is to your potential audience, and how relevant and authoritative it makes you in the eyes of search engines.
Does not updating my site damage my rankings?
In a roundabout way, yes. The older your site is, the more natural authority it attracts. However, without content, SEO and a good user experience, you are likely to fall away from the top search results, because other sites will be adding value and climbing the rankings, whereas a neglected site will languish.
Hire one of our content writers to help build your website profile.
