It’s easy to stay above board with SEO – simple consistency and best practice produce great results, so there’s no need to use black hat SEO tactics. Here are some common techniques to avoid to stay on the right side of SEO.
Keyword stuffing
Keyword stuffing is when you overuse keywords and pack them into your content in an unnatural way. Some people try to manipulate the search engine algorithms by packing in the keywords unnaturally.
Keyword stuffing is probably one of the most common Black Hat SEO Tactics around – and can easily be done by accident. Say you’re new to SEO and you’re wanting to use keywords, but you get overenthusiastic. Once or twice it’s not an issue, but you don’t want to do that too often. Pay attention to being natural and not forced.
Purchasing backlinks
Link building is allowed, but only if it’s in the best interest of users, and not purchased. Link building is about ensuring you point to websites that add value to the searcher, and not about artificially inflating your profile.
Buying social followers
This is a pretty obvious one – social media companies can easily spot when people have bought followers. So, it’s best to just build your online community with good engagement and quality content instead.
Copying content
Copying content from other websites is always frowned upon, and illegal! Paying for a content-writing service is a safer and more effective way to add hassle free and white-hat content to your site!
