If you have a videos on your website and you want search engines to index, display and attract visitors via these videos, here are some tips for you. Optimising videos for SEO on WordPress uses the same principles of other SEO – ensure the data is added, accessible and structured, and use all the tools available to ensure it is visible and helps attract traffic.
Using Yoast Videos
Using a plugin like Yoast is a great idea for video SEO. These tools aren’t necessary, but they do make the delivery of the indexing information easier. Yoast has a special tab purely for videos, allowing you to optimise your content and give search engines all the signals they need to show your website in the best light possible.
Click Yoast > Video SEO to optimise your site and videos.
One of the main signals to search engines that Yoast Video offers is the sitemap. Indexing video content in its own right and ensuring that your video content makes it onto Google’s video carousel and search results tab.
It seems really simple, but it’s amazing how this simple act of organising and delivering information to search engines makes finding your video content that much easier.
