How to Use Google My Business for Local SEO

Google My Business (GMB) is a very under-utilised tool for attracting customers. Not only is it important for local SEO, and attracting the right clients, it is one of the most commonly referred to business listings. Here’s how to use Google My Business for local SEO impact.

Claim and utilise GMB

First off, you have to actually use GMB for it to work. Make sure you claim your business, or set it up if new. Verifying you own the business and ensuring that all your business details are correct and up to date.

The number of UK businesses on GMB with no current claim or zero business information is astonishing. Help people find you, update your Google My Business!

Localise your content and make announcements

You can target local keywords when you add content to your Google My Business. If your business is in Leicester, add photos of your storefront, van or signs and add these with labels to let your local Leicester clients know where you are.

Make sure you make important announcements on GMB – whether it is sales, special closures, new opening hours or just new services – add it onto your GMB profile to keep your local SEO current and up to date. Add photos with labels, and use keywords which attract local clientele.

Google Q&A

Engage with potential customers by actively responding to questions and providing accurate information through the Google Q&A feature. This not only helps potential clients, but also contributes to your online reputation and search visibility.

By claiming and optimizing your GMB listing, providing detailed information, encouraging reviews, utilizing posts and offers, engaging with customers through Q&A, and monitoring insights, you can significantly improve your online visibility, attract local customers, and grow your business. Embrace the power of Google My Business and take your local SEO efforts to new heights.

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