How to Optimise for Google Discover

Google Discover is a mobile-only feature that aims to provide users with personalised and relevant content based on their interests, search history, and online behaviour. Here are a few tips on how to optimise for Google Discover.

Mobile optimisation

Ensure that your website is optimised for mobile devices. Google Discover primarily caters to mobile users, so a mobile-friendly design is crucial for visibility in the feed.

Google places importance on user experience, including factors like page loading times, interactivity, and visual stability. Ensure your site meets the Core Web Vitals criteria for a better chance of being featured in Google Discover.

User-driven

Create content that is informative, original, and provides value to your audience. Focus on producing articles, blog posts, and multimedia content that is well-researched and well-written.

Cite authoritative sources and provide references where applicable. This adds credibility to your content and helps establish your website as a reliable source of information.

Structured data

Implement structured data and schema markup to provide additional context to search engines about your content. This can enhance the visibility of your content and increases the chances of it being featured.

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