Why It’s a Bad Idea to Buy Reviews

It’s widely known that underhanded methods of building your SEO and online content is damaging in the longterm. While it might temporarily boost your profile, buying reviews will tarnish your reputation in the long run. Here’s how and why…

Why you should NOT buy reviews

It’s illegal…

… in the UK at least. There are clear guidelines around declaring sponsored or paid advertising or content; and buying reviews is not allowed. Buying reviews breaches the Consumer Protection Regulations. And let’s face it – getting caught breaking the law is not a good look for your business!

It will damage your reputation

Creating a transparent relationship with your potential clients is pivotal in gaining their trust and business. If you are found to be buying your reviews instead of earning them, your reputation could easily be damaged beyond repair.

There are plenty of ways to garner reviews without illegal techniques

If you want to ask people to review your service or product easily, integrated review options on your website or e-commerce site are easy to install and get up and running. Most large review sites have associated or third party plugins that can aggregate to your site, and ask customers for their opinions at key points in the sales process.

Just set up a system that can generate the prompts to your clients and let the experts help you gather the feedback on your behalf!

Cheap and Fast is NEVER as good as Quality and Strategic

Rather than paying someone for fake reviews, spend that money on a good User Generated Content and review strategy and implementation. It will pay off tenfold and there are none of the risks associated with the illegal buying of reviews!

Coctact Gary on 01302 325 032 or click here to discuss what tools can be integrated into your site to help you along!

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