Artificial Intelligence (AI) is the development of computers to learn and grow. This fascinating development has lots of implications in the SEO space, as computers can process more data, learn how this all connects, and develop unique solutions.
What does AI mean for SEO?
Machine learning for searches
AI is impacting SEO in searches most dramatically. Whether that is from the evolution of voice-assistant technology like Alexa, where delivering quality results comes from discernment. Or whether that is to do with complex search retrieval that can recognise lesser used synonyms, and combine that with location, user and relevancy data. All this AI usage is to enhance the search results that are received.
AI for content
You may’ve heard of Copymatic or Jasper AI content generators. These services provide content based on data that the user inputs. At this stage, while they offer basic copy (that still requires heavy editing), there are some advantages to this sort of service. Especially if you need to produce large quantities of content in a short time.
Don’t worry, there is still work for us human content creators, but technology is moving at lightning speed. Fact checking, tone of voice and personality are still issues for concern / development!
Keeping up with your audience
As humans, we are limited by the speed in which we can do things, and sometimes a computer is just faster and easier. When it comes to analytics, AI can be of huge use in this space. With organic search results getting less and less of the front page search result space, and ads getting more and more; it’s a good time to keep on top of audience and search engine trends!
