How To Use All In One SEO Plugin
The All In One SEO Plugin is a popular WordPress tool for websites. It provides some useful guidance and facilities to help with basic SEO. With Search Engine Optimisation at the fore of website improvement, SEO plugins like AIOSEO and Yoast can help guide you. They aren’t the be-all and end-all of SEO, but they …
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The Change to Google Analytics 4
As of July 1st 2023, analytics data will be collected in a different way by Google. It’s called Google Analytics 4 and it will fundamentally change the way the data is gathered and reported. Here are the big changes to be aware of: More than just clicks Improving the way data is collected across the …
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How to Deal With Bad Reviews Online
Receiving bad reviews online can be difficult to deal with. But never fear, HOW you deal with bad reviews can be more influential than the review itself. Here are our tips for dealing with bad reviews online: Top tips for dealing with bad reviews Responding and diverting Always respond to reviews, especially bad ones It’s …
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Sponsored Content Disclaimers – Why They’re Important
We have previously discussed what it means to label links as ‘sponsored’, but what about ads or sponsored content disclaimers? Here’s a little bit more information about ensuring that you have the correct disclaimers visible when placing ads or paid content on your website. What types of content needs a disclaimer? The Committee of Advertising …
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Beginner’s Guide to Google Analytics
Google Analytics is the premier way to understand who your customers are, why they are coming to your site and where they are coming from. In order to best market your company, knowing your customers is the number one step. This beginner’s guide to Google Analytics will help you on your journey. If you choose …
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G Suite: Need quick responses from your customers?
Get feedback from your customers quickly and easily What’s their favourite page on your website, or sandwich on your menu? Find out by creating a simple online survey using Google Forms. Responses are saved automatically so that you can analyse and share them in real time. Step 1: In Google Drive, click the New button in the …
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Adding eBay Barcode Information Yourself
As eBay now requires product identifiers for a number of categories, it’s important that your listings have this information for them to be valid. We are going to tell you how you can enter this information yourself, and if it’s going to be a lot of work we can do it for you. Product Identifiers …
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Increase Your Search Engine Rankings – Rich Snippets
When entering a search term into Google (we chose ‘chocolate cake’ above), you may notice that many of the results look the same. However, then your eye is drawn to a result that has a photo featured, and maybe stars to show ratings. These are called Rich Snippets, and can include images, ratings, or other …
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Increase Your Search Engine Rankings – Click Through Rate (CTR)
While being ranked high in a search engine is a big accomplishment, the ultimate goal is to convert that to site visits and sales You may have seen the letters CTR thrown about, and this is your Click-Through-Rate, which is the number of users that actually click on your link out of the total number …
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Increase Your Search Engine Rankings – Title
When it comes to getting those coveted clicks, your title is one of the most important elements, as it’s normally the first thing people see, and it tells what your page is actually about. Making sure your Google listing is optimised and stands out is important to get people to want to visit your site. When …
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