Mobile Users Demand A Mobile-friendly Site To Become Customers.
Whilst it seems like common sense that mobile users want to browse websites designed for them, a study from Google highlights just how big of an impact a proper mobile-friendly site can have on mobile users and online businesses. In July 2012, a study from Google conducted by Sterling Research and SmithGeiger surveyed 1,088 US …
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Responsive Websites and SEO – Increase Local Rankings
There are three basic types of website design today – those that are designed to be used by PCs, separate websites for mobile use, and responsive websites. A responsive website responds accordingly to any device that accesses it. Responsive Web design is here to stay, and as devices continue to develop and multiply, it is definitely …
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2013 Mobile Marketing Trends – Understanding Local
One of the most important trends in 2013 involves understanding how to come up with great killer apps for local. Companies need to figure out how to use the data that Google and Facebook collect on where we are and what we are doing, and figure out how to use this data for real-time marketing. …
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2013 Mobile Marketing Trends – More Tablets
Expect mobile user behavior to change as new tablets are introduced and the price comes down. The number of table users is expected to increase from 34 million in 2011 to over 70 million this year. This means adding new user structures when your company is developing your future mobile business and marketing strategies. As …
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2013 Mobile Marketing Trends – Second Screen
There is a recent mobile marketing term that will greatly influence your campaigns going forward. This term is “second screen” and is defined as using a companion device or app while you are watching TV, gaming, or using your computer. This means that customers are using a mobile phone, a tablet, or a computer with …
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2013 Mobile Marketing Trends – Social Media
While Mobile Marketing is more than social media, this component must be addressed. Consumers spend a great deal of time on social media and are getting not only more tech savvy because of it, they are getting to the point where if companies don’t have a viable social media presence, they will actively pursue a …
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Mobile Marketing Projections For 2013 – Forbes
The Forbes.com article Mobile Trends for Marketers has made some interesting projections for 2013 and Mobile Marketing. It’s a great idea to look at different future projections and see what might fit your company’s needs. A few of the predictions by Forbes for 2013 include: Smart Apps connected to products and CRM systems will start …
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Mobile Marketing Planning for 2013 and Beyond
Your company’s mobile marketing plan should be given strategic priority and address not just today, but a period of several years in the future. It is important to look at the broad picture of what you are trying to accomplish, and make plans for not only the mobile phone market, but also the tablet market, …
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Marketing to Mobile Users
Understanding how to market your business or product to mobile users is an important aspect of succeeding in today’s world. You need to learn how to effectively incorporate aspects such as mobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QR Codes, and social media. Keep in mind that all aspects of mobile …
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The Difference Between Mobile App and Mobile Web
Mobile Internet means more than having an app for that! Here are some definitions that might help you develop a mobile strategy for your business: Mobile App(lication) – This is software that has been designed and then either distributed freely or sold through marketplaces provided by mobile device vendors, such as the Android Market, iOS Apple Store, Windows …
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