Create a Seamless Ecommerce Experience
With the rising trend of people using more than one technological device at a time, it is important to make sure there is a seamless user experience across different forms of technology. Giving consumers easy access to your store across multiple channels can create a better experience and can keep customers coming back and brands …
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Don’t Make Your Password ‘Password’
Do you require strong passwords for your customers to sign up/login? You might be surprised to hear than many of the leading UK commerce sites, including Wickes and Asda groceries, still allow users to input the most common passwords, including ‘password’ as well as other easily guessable passwords like ‘12345678’ or ‘abcd1234’. Some websites even …
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Google Will Drop Your Website Soon
Very soon, Google are going to stop showing your website in their search results on mobile devices if it is not mobile-friendly. You can tell if your website is mobile-friendly yourself by Googling your company or website domain, and if there is a ‘Mobile-friendly’ tag next to your description in the search results, then you …
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Advertising for Mobile
With predictions of mobile usage going up with no sign of tapering down, it’s no wonder companies are changing strategies to include more mobile adverts. If you are coming up with a marketing strategy, it would be wise to factor in mobile. Along with the below infographic, we’ve compiled a list of helpful tips to …
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5 Ways to Increase your Christmas eCommerce Conversions
Christmas can be a stressful time of year for retailers, but with a few changes to your business for the holiday season and a little preparation it doesn’t have to be. We’ve put together a list of 5 ways to help increase your Christmas conversions this year to get you on your way. Delivery is …
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Warning against phishing scam targeting domain owners
Just to let you know that you may be targeted by some malicious emails pretending to be sent from your domain registrar. These emails are part of a large scale phishing scam, targeted at a large number of domain owners. These phishing emails are commonly using the subject line “Domain [xyz] Suspension Notice ” and will prompt …
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5 Ways to Prepare for the Holiday Ecommerce Rush
Holidays can be a stressful time not only for consumers but businesses as well. There are ways you can prepare yourself and your business to deal with the incoming flood of orders that happen around the holidays Christmas is coming up, but you can use these tips to prepare for any holidays that might be …
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Increase Your Search Engine Rankings – Rich Snippets
When entering a search term into Google (we chose ‘chocolate cake’ above), you may notice that many of the results look the same. However, then your eye is drawn to a result that has a photo featured, and maybe stars to show ratings. These are called Rich Snippets, and can include images, ratings, or other …
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Increase Your Search Engine Rankings – Click Through Rate (CTR)
While being ranked high in a search engine is a big accomplishment, the ultimate goal is to convert that to site visits and sales You may have seen the letters CTR thrown about, and this is your Click-Through-Rate, which is the number of users that actually click on your link out of the total number …
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Increase Your Search Engine Rankings – Title
When it comes to getting those coveted clicks, your title is one of the most important elements, as it’s normally the first thing people see, and it tells what your page is actually about. Making sure your Google listing is optimised and stands out is important to get people to want to visit your site. When …
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