Increase Your Search Engine Rankings – Rich Snippets
When entering a search term into Google (we chose ‘chocolate cake’ above), you may notice that many of the results look the same. However, then your eye is drawn to a result that has a photo featured, and maybe stars to show ratings. These are called Rich Snippets, and can include images, ratings, or other …
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Increase Your Search Engine Rankings – Click Through Rate (CTR)
While being ranked high in a search engine is a big accomplishment, the ultimate goal is to convert that to site visits and sales You may have seen the letters CTR thrown about, and this is your Click-Through-Rate, which is the number of users that actually click on your link out of the total number …
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Increase Your Search Engine Rankings – Title
When it comes to getting those coveted clicks, your title is one of the most important elements, as it’s normally the first thing people see, and it tells what your page is actually about. Making sure your Google listing is optimised and stands out is important to get people to want to visit your site. When …
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5 simple ways to gain subscribers
Company mailing lists are constantly changing, with people being added and people leaving regularly. Follow these simple tips to increase your subscribers and keep them coming back. 1) Add a pop up form Whenever someone new visits your website, implementing a pop up form to enter their e-mail address is an effective way to gain …
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10 tips to boost E-commerce sales
There are several ways you can help to boost product sales, sometimes making small changes or running a campaign differently. Below are 10 tips to help you get started. 1) Give incentives for customer reviews Companies have found that products that have customer reviews sell better than products without reviews. One way to try to …
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10 signs of a fraudulent order
There are two types of chargeback fraud for businesses accepting card payments, True Fraud – When stolen credit card information is used to process a transaction that the cardholder didn’t authorise. Friendly Fraud – When a customer attempts to get a refund for something they actually purchased by claiming that they didn’t buy it. The …
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Greater Digitisation In the UK Could Boost Economy £19 Billion per year!
The definition for digitisation is “to transcribe (data) into a digital form so that it can be directly processed by a computer.” But in order to digitise the UK’s economy, the report written by Booz and Company takes the concept even further. Booz and Company note that the UK is falling short of its full …
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