Using the Jetpack Publicize WordPress plugin
The Publicize Plugin for WordPress is a great tool. It lets you post to your social media at the same as you make your posts. The social media posts all link back to your blog or website, putting your audience in front of your best content!. In fact it’s likely you are reading this because we used the …
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The Potential Within Hashtags
If you haven’t already invested the time and effort into developing your social presence, you’re missing out on a wide audience that is easily accessible to short and quick advertising – which, whilst it needs to be indirect, subtle or even simply a small benefit to your target audience. Social media offers huge potential and to …
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Don’t overthink SEO
There are endless pages of tips and tricks about Search Engine Optimisation (SEO), and it is easy for the main purpose to get lost in the waffle, when actually it’s mostly as easy as 123 to get the basics right. Make it easy for a software programme, search engines, to look at your page and …
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Top 10 Social Media & Content Marketing Myths
Myth 1: Direct company channels are the most important social media outlets for my company. Making use of company specific channels such as a professional Google+, Facebook page or having an account set up on Twitter to deal with PR with a personal touch is certainly an important part of applying social media; it is …
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Online Customer Care Increases Sales
There is an old adage that goes something like, “It’s harder to get a new customer than it is to take care of an existing one.” It is so true. In fact, statistics show it can be 6 to 7 times more costly to acquire a new customer than to retain an existing customer. If …
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Connect, Comment, Entertain, and Socialize In Order to Increase Your Web Traffic
The more you connect, share links, become a member, and comment on other blogs and websites, the more traffic you will get on your site. That is if you follow a few simple tips. 1. Search out blogs that have some meaning to you or your business. It makes it easier to make detailed, insightful …
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Simple and Inexpensive Online Marketing Tips
There are many who believe online marketing is expensive and risky. But there are several easy and effective things you can do to market your business online and quickly measure the results. And these marketing efforts can often be accomplished for little or no expense. The first tip is to start small. You don’t want …
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2013 Mobile Marketing Trends – Understanding Local
One of the most important trends in 2013 involves understanding how to come up with great killer apps for local. Companies need to figure out how to use the data that Google and Facebook collect on where we are and what we are doing, and figure out how to use this data for real-time marketing. …
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2013 Mobile Marketing Trends – Social Commerce
If you are in business, then you must understand how social commerce can make or break your future. There is no doubt that the social aspect of sites such as Facebook and Twitter will influence sales or patronage and that this aspect of mobile marketing will only continue to grow. Already 70% of consumers have …
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2013 Mobile Marketing Trends – Second Screen
There is a recent mobile marketing term that will greatly influence your campaigns going forward. This term is “second screen” and is defined as using a companion device or app while you are watching TV, gaming, or using your computer. This means that customers are using a mobile phone, a tablet, or a computer with …
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