Increase Your App Downloads

You’ve got an app, now what? You now need to think of ways to get your customers and potential customers to download your app to their devices. Use these tips to help increase your app downloads.

Put a link on your website – It may sound simple, but a direct link on your website helps visitors know that you have an app available. Encourage sharing so your customers can share it with their friends.

Share on Social Media – Make sure all your followers on social media know you’ve got an app now! Create posts and then post some reminders every now and again for new people that follow along.

Use Keywords – Use keywords in your app description to help people find it easier in searches. If your app is called your business name for example, make sure to include lots of keywords in your description describing what you offer. If you are a furniture business you might want to include what sort of furniture you offer in your store, and ‘furniture offers’ if you do actually have offers, as this might be something that people would search for.

Include Images – In the app store, apps with 3-6 images or screenshots tend to do better. Include shots of people on their phone or tablet using your app. Is your app geared toward business people? Get a photo of someone in an office using it. Make sure you also have an enticing app icon, as this is the first thing people see along with the title. If you are able to, or it’s in your budget, include a short video of your app in use. The Google play store lets you include a video along with your images.

Let People Know What to Expect – If you plan on sending out offers, special discount codes, etc., include this in your description so your customers or potential customers will know what they are getting for downloading your app. If you have something or information that is exclusively on your app, more people are likely to download it.

Reviews – Try to get reviews from people who have downloaded your app, as positive reviews will let other users know your app is worth downloading.

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