Search Intent : How To Write A Killer Title

The key to writing a killer post or page title on your website is understanding a user’s Search Intent. What are they searching for, and what can your site provide that others’ can’t?

Questions being asked – Search Intent

We talk about user intent being the driver of your SEO strategy – about making it obvious to your customers how you and your site can help them. Think about yourself as a user and make a list of all the search queries you might type into a search engine to reach your site or products. Are they informational queries (where content creation would be useful) or transactional (where good product meta data and paid ads will help)?

Spend time understanding your analytics too – to help identify the gaps.

How to write a killer title

Now you understand what your audience might be searching for, use that information to write killer titles to your pages, posts and products to give them what they need.

Keep it simple

Don’t over-complicate your titles, and ensure they aren’t too long to be seen by mobile users. The mobile user stats are increasing consistently, so it’s important that you are optimised for mobile.

Answer a question

If the question is ‘How to write a killer title?’, then your post title should answer that question! Use terminology like ‘A Step-by-step guide to SEO’ or ‘How to make a moist chocolate cake’. You are anticipating what potential customers may search for and providing them with the information they need.

Make it enticing

Avoid clickbait headings that don’t actually deliver what is promised – search engines will soon see through that tactic. Instead, make the title engaging or emotive. Use unusual words or ‘feeling’ words, and entice users in with clever phrasing and a ‘hook’. It’s a bit like a song, it needs to be catchy!

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