SEO Tips For 2022

SEO is always evolving, and each year there are updates, pivots and changes to make. Here are some SEO tips for 2022 to help keep your business on track.

Focus on Expertise

There has always been SEO advice around sticking to a niche, but in 2022 it’s time to focus on expertise. You may have a distinct niche, but have you proven your expertise and authority on that niche?

Content is key to displaying your authority and expertise on a subject, so focus on keyword-driven content in 2022.

Core Web Vitals

Google have a myriad of measurements they use to determine the rank of their search results. And user experience and accessibility is getting higher and higher in the metrics. By May 2022, the ‘Page Experience’ roll-out will be complete and the core tenets of this update are:

Largest Contentful Paint (LCP) – This page speed metric indicates how long the majority of the page is loaded. It should be under 2.5s to ‘pass’ the Core Web Vitals tests
Cumulative Layout Shift (CLS) – This is about the stability of layout. To keep unexpected layout shifts to a minimum – the score should be under .1
First Input Delay (FID) – This is all about interactivity – how quickly your site goes from LCP to being interactive and usable. This score should be less than 100 milliseconds.

There are usually some simple steps to reach your CWV goals – speed work, reducing bells and whistles, and ensuring mobile usability are the major ones.

Headings & Layout

Sounds too simple to be true, right? But as search engines become smarter and can understand more of your content, headings and layout are key in getting seen.

Your content can be ranked for answering the user questions in the easiest and most digestible way. In coming updates, it could be ranked due to single segments in amongst longer articles. Using multiple longtail keywords, utilising sub-headings, lists, table of contents, and rich-snippet focussed content, are all top tips for content updates.

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