5 Top Keyword Research Tools

In this article, we’ll share the very best keyword research tools that experts use to grow their website traffic. These 5 top research tools vary from the simple to the more organic and complex; and allow users to understand and plan their content much more successfully.

What exactly is a keyword

A keyword is a word, idea or topic that best describes the subject matter of your page, website or content. It is a specific term that you want people to enter into a search engine, such as Google to find you, your service, product or content.

In terms of SEO, keywords are the foundation. They work their magic to help your page or post to rank for that specific focus keyword on search engines. Without keywords you’ll find your website not being served on Google to potential clients.

What are Keyword Research Tools?

A Keyword Research Tool helps to dig deeper into the ‘why’ and ‘how’ of SEO and on-page optimisation. It makes it easier to find the target words for your business and also provides data to help with ranking those words.

Each time a search is conducted a keyword tool gathers information on what potential customers are interested in, providing you with critical data to create content focused specifically on those words.

These tools vary in usefulness, from basic SEO plugins to help with the basics, to the below keyword research tools which are designed for far more in-depth analysis

Which are the best keyword research tools in 2022?

1. SEMrush

SEMrush is more than just a keyword research tool, it is a complete SEO tool suite. It is designed to improve your SEO rankings, and is very highly rated by marketing professionals worldwide.

Key features

Keyword Overview tool provides everything you need to know about your keyword including monthly search volume and Trend (popularity growth)
It allows you to uncover long-tail keywords, get yearly keyword trends, see worldwide CPC (costs per click) distribution statistics, has great keyword difficulty analysis and organic traffic insights
SEMrush offers a 7-day free trial of the service. While you do need to put your credit card details in to trial the tool, you won’t pay if you cancel within that 7 days.

2. KWFinder

KWFinder / Mangools is a very intuitive keyword tool, so is perfect for beginners. Yet it isn’t so over-simplified that professional SEOs won’t find it valuable. It is also known for its accuracy in the difficulty scoring – truly allowing you to target the right key words. It is on the expensive side for beginners, but would more suit someone who is planning on making SEO their job.

Key features

You get a 10-day free trial with KWFinder, and you don’t need to input your credit card details, so there is no risk and no strings attached!
You can import keywords in bulk, as well as export them – making it great if you are working for clients
One downside is that there are result caps and limited customisations

3. Keysearch

Keysearch has been around for years and offers a cheap key word research tool for those wanting to dive deeper into SEO, but who may not have the agency-sized budget for SEMrush or other more complex tools.

Key features

Offers a great snapshot of potentially useful keywords
Easy to use, and a great deal of features for the price
One downside is that sometimes the data is a little outdated

4. Google Keyword Planner

Google’s Keyword Planner was designed to aid companies using their advertising services, to help them target the right things and get the best value for money. But it is also helpful for those wanting a bit of guidance. It isn’t a complex tool like some of the others above, and it is aimed at data which may influence ads rather than longterm traffic goals, but it is FREE! You just need a google account to sign up.

5. Answer The Public

Answer the Public has a really different approach, and one that we believe is at the heart of SEO – User Intent! They offer a service which delivers the questions people are asking search engines – the how, when, who, why, where, what, which, will’s that people type into google about subjects.

The focus is very much about what makes people curious, what makes people tick, and what angle are people approaching a scenario. It makes it a powerful tool for where we think SEO will shift to in the future – predicting questions and answering those. Not for traffic or for ads, but to maintain the authority and usefulness of your site for potential audiences.

Answer The Public offers a few free searches from its homepage – which can be a useful tool for those with no budget

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