As of 2022, social media algorithms have shifted more towards rewarding engagement and interaction, instead of just soap box delivery and one-way traffic. The idea, rightly, is that you must build a community of engaged followers, not just use social media to deliver content. Here are some social media engagement ideas to help your business.
Don’t just rely on scheduling
Scheduling using tools like Buffer, Blog2Social and Later are a great way to keep on top of your social media posting and sharing. But they aren’t the be-all and end-all. We would recommend using a combination of scheduled content and ‘active’ content (i.e. content you post on the fly, where you can engage before and after with your followers to gain algorithm traction).
Combine this with going live with videos, re-shares from relevant sources, and breaking news.
Social media algorithms tend to favour engagement and a two-way relationships. Don’t expect your post to be seen in people’s feeds if you haven’t spent time engaging on the platform.
A hot tip is to spend time engaging (liking and commenting on Insta, replying to comments on Facebook etc.) before and after you post something. Yes, this means you spend a little longer doing this task, but it can help being seen.
A/B test timings
Don’t know what time is best to post? Do some testing to see how different times of the day and different days of the week perform in reaching your audience.
You can also A/B test the style of content that works for your crowd. As a general rule, images and video out-perform just text.
Utilise analytics
In order to test your timings, you need to analyse your analytics. Social media platforms offer great, easy to understand, analytics information. This allows you to see what is working and what isn’t. Pay attention and use this to guide your future social media posting.
