Linking your social media accounts to your website – it sounds simple, right? But you’d be surprised at how many people don’t link back to their websites from social media posts… and vice versa, many don’t link to their social channels from their websites. There are lots of benefits from this off-page SEO technique, which we will outline below.
Make your social media work for you
Social media shouldn’t be a burden, and if set up and utilised well, it can be a source of traffic and engagement. At the very least, it should point traffic your way. When you schedule your content to your social channels, send people to your website wherever possible. It doesn’t have to (and probably shouldn’t) be all sales and products, but there are lots of part of a website to send people.
For WooCommerce sites, you can connect your Facebook shop to your products, so you can tag them in posts… which in turn send people to your product pages when you post. It’s all about using those opportunities to make social media work for you.
Social media can be mutually beneficial. Not only can the communities you build on social channels be sent to your website, but you can send traffic over to those communities too, and gain followers. It’s amazing how many people forget to list their social links on their websites!
Ensure you put your social media icons in multiple places. Such as, a top bar (with all contact details), your footer, and as sharing buttons if your site lends itself to that.
