Google Core Updates and Why Pay Attention?

Search Engine Optimisation (SEO) is something all site owners should pay attention to. You shouldn’t get too hung up on it, but you should pay attention. What are google core updates? Every year Google does one or two updates to their algorithms that are aimed at improving the search results for their users. These core updates are announced in advance and SEO professionals will be watching their Google Analytics closely.

Why should I pay attention to Google Core Updates?

If you watch your site analytics, you may notice increased or decreased traffic as a result of these core updates. Why? Google amends the algorithms to improve the user results, usually by increasing or decreasing the weight of each factor which is used to choose where your site comes in search results. There are hundreds of factors, but some include: subject authority, site age, backlinks, how easy your site is to navigate, site speed and many more.

The weightings are sometimes tweaked, and then tweaked some more during and after each update. It’s important to understand when these core updates are rolled out, and that it may impact your statistics. Make a note, but don’t panic!

Should I be worried?

Absolutely not. Google is not ‘punishing’ your site if you lose SERP rankings; all it means is that the algorithms have found more relevant information elsewhere. Maintain a solid, trustworthy, and consistent approach to SEO and always keep your customers in mind – these things should ensure the core updates don’t knock you too much.

If you have followed our advice and added consistent and quality content to your site, you are on the right track!

Don’t panic!

The main thing to remember is… don’t panic! Don’t make drastic changes or strategy pivots straight away – let the updates settle, as Google can and often does reverse changes or tweak them.

Continue to make improvements to your site, add great content, answer your client questions and be consistent – those are the foundations of good SEO.

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