SEO helps search engines to find your website. Whether you have an eCommerce store or a normal website, having an SEO strategy is important. Here are some of the reasons why you need an eCommerce store SEO strategy for your business.
eCommerce & SEO
The reason for having an eCommerce store SEO strategy is the same for any other website – more organic traffic! eCommerce can work across many online platforms simultaneously – facebook, instagram, ads and website traffic. The potential of an SEO optimised eCommerce store to sell is huge.
1. Make mobile friendly
Having a mobile optimised website is good practice anyway, but it is a must for e-commerce stores. Mobile optimisation means that your website scales cleanly down from a desktop size to mobile without issue, and is made easy to see on a small screen.
Mobile users make up more than 50% of web searches and therefore you must accommodate those users, or risk losing sales.
Contact us to discuss how we can help you with your mobile optimisation.
2. Optimise product listings
SEO is about ensuring all the information that is needed to inform search engines and potential search queries is included in your content.
Optimising your product listings with keywords, meta data, images, alt text, all helps. Adding the pertinent information that potential customers may search for is invaluable.
3. Structure your data
When you add information and content to your website, ensure that information is easy to find. Structuring your data with headings, sub-headings and helpful indexing will ensure the information is not only helpful to your customers, but also helpful for bringing traffic.
4. Set up and update Google My Business
Google My Business is one of the most easy-to-update business tools around, yet so often it is overlooked. If someone searches for a product online, often this is done via Google. Utilising GMB is therefore a good idea too. Often people get their initial impressions of a company from that profile box on the righthand side of search results or via the maps.
5. Link your products to Facebook and Instagram
Did you know you can connect your e-commerce website to Facebook and Instagram? Tagging product photos with a product link which redirects to your catalogue online. It is a powerful tool, and enhances your social media use and efforts.
Add these useful tips to your eCommerce store SEO strategy and get organic traffic working for you.
