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Integrating Social Media and eCommerce

Integrating social media and ecommerce ensures that exposure to your products or services is maximised across your sales channels. Whether that is tagging your products on Instagram, or integrating your shop with Facebook, these steps can increase your sales.

Marketing imagery - Image by Mohamed Hassan from Pixabay - Integrating social media and ecommerce
Social Media apps on phone - Photo by Brett Jordan on Unsplash

Advantages of product tags on social

When you think about your presence online, maximising places and ways for your potential clients to find you is a good idea. Touch points across different platforms, and interlinking those adds possibilities for sales.

Product tags on Instagram and Facebook allow you to post to your social with links back to your e-commerce shop. These allow your potential customers to see an appealing product on your social media, and simply click a tag on the photo to take them to the product. No multi-click journey searching for it on your website.

If connected correctly in the background, these tags will be available for use / adding to your facebook shop each time a product is added to your store.

Setting up integration and linking

Via plugins that work with WordPress and WooCommerce, you can set up this link to integrate social media and ecommerce. When you enlist us to build your website, we can set up this connection and make sure it is pulling through to the available product tags on Facebook and Instagram.

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