Google algorithm changes can effect your business
Once in a while Google shakes things up and changes their algorithms for their search engine. This effects how and where your website appears in Google searches, sometimes knocking you down in the rankings, which can ultimately effect the sales for your business. With the change announced earlier this year that mobile-friendliness would have a …
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Social Media Management
We now offer different Social Media Management packages depending on your business needs. We will post to your different social media channels as much or as little as you’d like, including Linkdin, Google+, Facebook, Twitter, and even create posts for your website or blog. This will increase your presence across these channels as people tend …
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The importance of a mobile responsive website
Having a site that is mobile responsive is very important so that your readership can access your content across all of their devices. With smartphones becoming an increasingly popular way for people to access websites, you need to make sure that your website is easy to navigate around from these devices in order to get …
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Is your website ready for mobile?
Google thinks it’s time your website was mobile ready. Google has been sending messages out via Google webmaster to let us all know that they think the time has come to make your website ready for mobile, and now they are putting a date on it. April 21st. From that date on, if your website …
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WordPress How to: Get the most traffic from images
When you add an image to your post, even if you have taken care of the Caption, Alt tag and Title tag values you may be missing a trick. When your users click on an image, do your users see the image within a page or just the image? If the image is within a …
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Not many links, how will you be ranked?
Link building has been the number one target for web designers and SEO professionals in recent years and even marketers spend loads of time trying to generate and find external links that will direct traffic back to their sites. The greater the number of external links, the more credibility given to a specific site, at least …
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The Potential Within Hashtags
If you haven’t already invested the time and effort into developing your social presence, you’re missing out on a wide audience that is easily accessible to short and quick advertising – which, whilst it needs to be indirect, subtle or even simply a small benefit to your target audience. Social media offers huge potential and to …
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Don’t overthink SEO
There are endless pages of tips and tricks about Search Engine Optimisation (SEO), and it is easy for the main purpose to get lost in the waffle, when actually it’s mostly as easy as 123 to get the basics right. Make it easy for a software programme, search engines, to look at your page and …
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Google adds Shopping Campaigns to its PLA campaign roster.
Google’s shopping platform uses PLA’s (Product listing ads) to manage and advertise various items on the platform, Google is now hoping to expand on this and include a new type of campaign called “Shopping campaign”. The new campaign type provides a new way to “streamline how you manage and bid on your products, report on …
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Top 10 Social Media & Content Marketing Myths
Myth 1: Direct company channels are the most important social media outlets for my company. Making use of company specific channels such as a professional Google+, Facebook page or having an account set up on Twitter to deal with PR with a personal touch is certainly an important part of applying social media; it is …
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