Duplicate Content : The Dos and Don’ts
Just as plagiarism is a bad thing, duplicate content can also be. However, it is a nuanced subject. Duplicate content on your own website can be regarded as ‘cannibalism’ – a situation where any good SEO is cancelled out by competition from another page on your site. So, it’s important that you understand the difference …
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What Social Media Platforms Are Right For You?
One of the questions we get a lot is “what social media platforms should I be on?” The answer is, “well, it depends”. It depends on your goals, your audience, your budget, your time spend available, and your general market. And while it’s a good idea to have the main social media channels claimed in …
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5 Top Keyword Research Tools
In this article, we’ll share the very best keyword research tools that experts use to grow their website traffic. These 5 top research tools vary from the simple to the more organic and complex; and allow users to understand and plan their content much more successfully. What exactly is a keyword A keyword is a …
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Landing Pages – Creating Effective Marketing Funnels
A marketing funnel is the journey your customer takes from awareness to the sale (and hopefully on to loyal customer). One technique to help funnel customers to a new product or specific campaign is to have a specific landing page on your website just focussed on that one thing. Why create landing pages for social …
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To Know Your Market : Is It Still Important?
To know your market is to know the best avenues for marketing your business – or is it? Yes, having an idea of your client profile is a good idea, as it informs many angles of your business, from your social media strategy, to your SEO user intent analysis. However, being able to convince your …
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Converting Social Followers Into Website Traffic
As two sides of the SEO coin, social media needs to feed into actual purchases from your website. These tips for converting social followers will help ensure you get your website traffic from all that hard work on social media. Tips For Converting Social Followers Solid Branding and Awareness Never underestimate the power of brand …
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The Benefits of Content Writing Services
Writing content for your website is part of the long game of SEO. Using our content writing services to add keyword enriched articles will help identify your site as an authority in your niche, aid your potential client experience, and will save you time and energy. Content Writing Services Save yourself time and energy The …
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SEO Is A Long Game – How Are You Going To Play It?
If there is one thing you should know it is that SEO is a long game. There are no quick fixes or instant results, you have to combine both on-page SEO (on your website), and off-page SEO (on social media) to have a fully rounded and faster acting effect. SEO is a long game – …
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SEO Help : What Are Keywords?
You may’ve heard the terms ‘keywords’, ‘longtail keywords’, or ‘key phrases’. These are all SEO terminology for the relevance of information; and disseminating this information via search engines to the best sources. By targeting specific keywords and phrases with your website, you are able to show search engines that you have the answer to user …
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Keeping On Top Of Social Media Algorithms
It can be very difficult to achieve your off-page SEO strategies when social media algorithms keep changing. But here are a few tips on how to keep on top of your social media, even when the algorithms change. Quality Always Helps Algorithms may be able to knock your stats, but there will always be demand …
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