Keep Your SEO Strategies Flexible Enough to Pivot!
With this ever-changing world, planning to be flexible may be the only thing we can do to keep on top of our strategic goals. Keeping your SEO strategies flexible enough to pivot with changing opportunities is always a good idea. Setting Goals When setting your SEO goals, think of the ideals and stretch targets; but …
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SEO Tips For 2022
SEO is always evolving, and each year there are updates, pivots and changes to make. Here are some SEO tips for 2022 to help keep your business on track. Focus on Expertise There has always been SEO advice around sticking to a niche, but in 2022 it’s time to focus on expertise. You may have …
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Using Social Media and Off Page SEO For Best Results
Using Social media is a powerful tool for business growth; and alongside other off-page and on-page SEO techniques, can help grow your online presence. Using Social Media There are a few steps to using social media to get the best results, here is some best practice: Community – social media is more than just sales, …
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Why NOT Relying Solely on Social Is a Good Idea
After the recent Facebook down time, it shined a light on the fact that many businesses rely on a single social media channel; and are therefore at their mercy. Here are a few reasons why you should NOT rely solely on social media as your online presence. Have a website of your own One of …
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Long Term Strategy is Better Than Short Term Gain
One of the first things we advise when starting a business is to have your own website and to invest in content and organic traffic building. This kickstarts a long term strategy of search engine optimisation; which has more overall benefits than short term tactics. Examples of Long Term Strategy Long term website strategy is …
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SEO Terminology and What It Really Means
Search Engine Optimisation takes many forms and comes with its own vernacular. But don’t fret, it’s our mission to demystify SEO and help you digest all the useful information you need. SEO Terminology Glossary SEO Search Engine Optimisation is an overarching term for the techniques used to improve your visibility and rankings on search engines. …
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4 Tips to Increase Traffic to Your Website
It can be overwhelming trying to increase traffic to your website. But these 4 tips will break down the basics and give you a path to building a solid foundation of traffic and growth. Increase your website traffic with these 4 tips: 1. Know your audience Marketing comes down to relatively simple principles – if …
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How Adding Content To Your Website Will Help Traffic Growth
Did you know the power of content? Adding valuable, niche, keyword enriched content to your website will help with traffic growth. By answering the queries that users are searching for, and by consolidating useful information on your site, organic traffic will grow. Adding Content To Your Website : what kind of content do you need? …
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Grow Your eCommerce Site & Increase Sales
You’ve decided to open up an eCommerce store, but are at a loss as to what to do next and unsure how to get your name out there. This is not uncommon, so don’t feel alone! There are tips and tricks to get you going and to make the most out of your website. While …
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Using a Social Sharing Plugin or Service to Share Website Content
We’ve already discussed how consistency is key when building your website content. Today we are going to talk about the advantages of using a social sharing plugin on your WordPress site to help keep your social media consistency in check too! Social Media Consistency Remembering to share to your social media channels can be stressful, …
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