The 3 Aspects of SEO Explained
You may have heard the terms ‘on-page SEO’, ‘off-page SEO’ and ‘technical SEO’ – these are the 3 aspects of SEO (Search Engine Optimisation). Here is a brief explanation of each one and why they are important. All 3 aspects are about improving the experience of your audience and search engine users. On-Page SEO On-page …
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Google Core Updates and Why Pay Attention?
Search Engine Optimisation (SEO) is something all site owners should pay attention to. You shouldn’t get too hung up on it, but you should pay attention. What are google core updates? Every year Google does one or two updates to their algorithms that are aimed at improving the search results for their users. These core …
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SERP : What it Means for Digital Marketing
SERP stands for Search Engine Results Page. It is the pages you see after you have input your search engine query into Google or Bing or whatever search engine you prefer. These SERPs will deliver a mix of organic search results, pay-per-click and paid ads (ads will be marked as such). In digital marketing and …
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Search Intent : How To Write A Killer Title
The key to writing a killer post or page title on your website is understanding a user’s Search Intent. What are they searching for, and what can your site provide that others’ can’t? Questions being asked – Search Intent We talk about user intent being the driver of your SEO strategy – about making it …
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User Intent : Know Your Audience
An integral part of improving your SEO is to know your audience. If you know your audience, you can provide them with the answers they may be searching for – gaining more visitors to your website, and as a result sell more product. What is User Intent User intent is what users are thinking when …
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SEO : The Top 3 Things You Need To Know
Are you just starting out on your SEO journey? Want to know the top 3 things to start with? Look no further, this article will help you pick out the top 3 things you need to know to get started. Feel free to read on to our other SEO content if you want to know …
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What is Bounce Rate and Why You Should Pay Attention
If you’re learning about the importance of SEO, you’ve probably heard mention of ‘Bounce Rate’. Another piece of jargon to learn, right? In today’s article we will dive into what exactly is bounce rate, and why you should pay attention to it! What is Bounce Rate Sadly, it has nothing to do with how bouncy …
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How Can I Help My Potential Customers? Make it Obvious!
How can I help my potential customers? It’s a question that you should be asking yourself constantly. Firstly, it will help you hone your products or services; and secondly, it will help you optimise your website to ensure you are reaching the people you can and want to help! Is it obvious on your website? …
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3 Reasons Why Content is King
We’ve discussed why consistency is key before, and now we are going to expand on why Content is King (or Queen for that matter)! Posting consistently onto your site is really important, in fact posting engaging content consistently to your site makes up more than 20% of Google’s weighting algorithm. But it’s no good just …
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Why Mobile Responsive Sites Are The Future
Did you know that over 50% of all web traffic now comes via a mobile device? Around 56% in fact [as of April 2021]. For a number of years now Google has been using mobile responsiveness as one of its rank factors. And that means, if you don’t create an SEO strategy that is ‘Mobile …
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