Why It’s a Bad Idea to Buy Reviews
It’s widely known that underhanded methods of building your SEO and online content is damaging in the longterm. While it might temporarily boost your profile, buying reviews will tarnish your reputation in the long run. Here’s how and why… Why you should NOT buy reviews It’s illegal… … in the UK at least. There are …
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How to Harness User Generated Content to Boost Brand Trust
We are really only recently seeing User Generated Content (UGC) being harnessed to boost brand trust; and forming part of overall marketing strategies. It’s a remarkably simple way to generate content for your brand, and to engage with your audience. Here are some ideas on how to harness User Generated Content to boost brand trust. …
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Sponsored Content Disclaimers – Why They’re Important
We have previously discussed what it means to label links as ‘sponsored’, but what about ads or sponsored content disclaimers? Here’s a little bit more information about ensuring that you have the correct disclaimers visible when placing ads or paid content on your website. What types of content needs a disclaimer? The Committee of Advertising …
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SEO and Content Copywriting
One of the most important things to remember when you are creating content is that SEO and best practice for content copywriting is constantly changing and evolving. You need to either keep up with today’s technology and keyword algorithms, or hire someone to keep you current. eCommWeb offers a variety of SEO and content copywriting …
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Why You Should Use An SEO Plugin
SEO plugins like Yoast, All-in-One and Rankmath are highly regarded for a reason – they make the very basic aspects of SEO easy to remember and follow. Here are a few good reasons why you should use an SEO plugin on your website. What does an SEO plugin do? SEO plugins make some of the …
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What’s the Difference Between Do-follow, No-follow and Sponsored links?
If you are looking into Search Engine Optimisation and the things you can do on your website to build authority and organic traffic; then you may well of heard about do-follow and no-follow links. It can be confusing, so here is our guide on what the differences are between Do-follow, No-follow and Sponsored links. How …
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Beginner’s Guide to Google Analytics
Google Analytics is the premier way to understand who your customers are, why they are coming to your site and where they are coming from. In order to best market your company, knowing your customers is the number one step. This beginner’s guide to Google Analytics will help you on your journey. If you choose …
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Interlinking – How to Keep Your Audience on Your Site Longer
You want your website to be user-friendly, interesting, and engaging – right? You also want people to be able to find the wealth of information you have created. Interlinking between relevant content also has a knock-on effect, as it helps search engines to crawl your site and determine authority; and thus keyword rank also. What …
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Accessibility and the User Experience
Accessibility is an often overlooked aspect of SEO and the user experience. Accessibility refers to the usability of a site for those with any impairments or disabilities. It’s all about inclusivity and ensuring your site is usable for as many people as possible. What is Accessibility? Web Accessibility is noting, designing, and making useable the …
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3 Easy Off-Page SEO Strategies You Can Implement Today
We learned about off-page SEO in a previous article, so now let’s talk about 3 easy off-page SEO strategies you can implement right now – without too much hassle! Guest Posts and Friendly Backlinks Building backlinks to your site is a great way to signal trust and authority to search engines. There are plenty of …
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