As search engines refine their algorithms, local landing pages and location specific SEO come to the fore. Not only can you bring niche knowledge to your potential customers, you can create local specificity to increase results.
Geographic Relevance
If you want to increase traffic and sales from a particular area, geographic relevance is important.
Ensure that the content on your local landing pages is highly relevant to the specific location you are targeting. Mention local landmarks, neighborhoods, and any other pertinent information that establishes a strong connection between your business and the targeted area.
For example: Your business has just expanded to include North Yorkshire, you can build a location specific page for that area to help people find you.
Get the basics right
It sounds silly, but you'd be surprised at how often the basics are missing. Ensure your NAME, ADDRESS and PHONE NUMBER are easily found, and updated - on both your local landing pages and also on Google My Business.
Community
It's important to provide content that caters to the interests and needs of the local audience. This could include information about local events, community news, or any services/products that are particularly relevant to the area.
Testimonials
Testimonials from clients in the area can offer that little extra relevance and trustworthiness that potential clients look for in businesses.
Showcase customer testimonials or reviews specific to the targeted location on your local landing pages. This will build trust and credibility with potential customers in that area.
