Related content tools are an effective method for increasing customer session time on eCommerce websites. By suggesting additional relevant content or products, these tools help keep your users engaged longer, improving the chances of conversion and boosting overall site metrics.
Related product widgets
One commonly used tool is the related products widget, which automatically displays items similar to the one the customer is viewing. This encourages browsing by offering alternatives or complementary products, potentially leading to larger basket sizes.
Related content
Content recommendation engines are also widely used. These tools suggest blog posts, guides, or product articles based on the user’s behaviour and preferences. By directing visitors to helpful or interesting content, businesses can build trust and deepen customer engagement.
<strong>Cross-Sales</strong>
Cross-sell and up-sell modules are another form of related content. They strategically suggest higher-value or additional items at key points in the customer journey, such as on product pages or during checkout. This method increases session time while also supporting higher average order values.
<strong>UGC</strong>
Some platforms integrate user-generated content, like customer reviews or photo galleries, into related content sections. Highlighting real customer experiences encourages users to spend more time reading and exploring the site.
