If you are a small business, and one which relies on local custom to survive, attracting geo-located customers is important. The benefits of local SEO for small businesses are explained below.
What is Local SEO?
Local SEO refers to optimising for location as well as services and expertise. While a global company will be wanting to attract business from around the world, if you are a local service only wanting to attract local clientele, local SEO is important. Including geographical locations in your keywords and adding expertise which pertains to locals is pivotal. No point in attracting gardening clients in Japan if you work in France!
How can targeting local key words help your small business?
Local Authority
How can you target local keywords? Fill your website with content that refers to places around you, and answers to problems that locals will ask. Adding blog posts that solve local problems is a key strategy. By talking about your locality and exercising your authority, you can become an expert in your area. Add enough content and search engines will recognise this.
Ranking within a smaller field
Distilling down to a niche in a broad field is always a good idea in order to attract web traffic. Lots of people around the world offer the same service as you, so adding a location into the mix narrows the field down to something more competitive.
If you can elevate your local authority on search engines, you can gain traction in local search results. More and more, search engines are having to find new ways to find relevancy for their search results and geolocation is one of them.
Only attract relevant queries
Sick of getting queries from outside your service area? Local SEO is key for your small business, so you can filter out those clients too far away. If you have a large service area, you can weave this into your SEO strategy and utilise keywords to attract them.
Instead of just 'plumbing services', consider 'plumbing services in [your location, or region]'. It's as simple as adding the location as an extra parameter to attract more relevant queries. Contact us for our SEO content-writing services!
