Labelling photos and providing descriptive alt text on your website is important for accessibility and SEO. Alt text (short for 'alternative text') is used to describe the content and function of an image on a webpage. It plays a role in making your website more user-friendly, especially for visually impaired users who rely on screen readers.
Accessibility
Screen readers use alt text to describe images to users who cannot see them. Without it, these users are left with no context about the images on your site. By providing concise and informative descriptions, you ensure that all visitors can fully engage with your content, which helps make the web a more inclusive place.
SEO
From an SEO perspective, alt text is also important. Search engines like Google cannot 'see' images the way humans do, so they rely on alt text to understand the image's relevance to the surrounding content. Including relevant keywords in your alt text can help improve your website’s search engine ranking, driving more traffic to your site.
User Experience
Labelling your photos and using alt text ensures that customers can easily relate photos to the context of the page. Your site should make every step easy and obvious for the user.
Contact us to discuss our eCommerce solutions
