A key part of SEO is UX. What is UX? It is stands for User Experience, and this plays a major role in the reason behind SEO. SEO stands for Search Engine Optimisation, and part of the ranking system Google uses in SERPs is to do with how your users experience your site - speed, accessibility, and how your content is organised are important.
UX and Feedback
You can improve your UX by asking for feedback and listening to it. Feedback is a great way of identifying things about your site that you may not see. It's a wood for the trees situation. Ask yourself some of these questions:
- How are your content and menus laid out?
- Is your font big enough?
- Is your contact information easy to find?
- Is your site speed good?
- Can users navigate easily?
- Is it obvious in the first 10 seconds what product or services you offer?
If you want to improve your accessibility, asking for feedback from the communities impacted is key. Ask your friends and family too, feedback is a gift!
Why is UX a key part of SEO?
It's all about answering potential user questions. And why wouldn't you want to provide the information and services that would make their lives easier? While there are many factors that make up the overall facets of SEO, everything you do should be about providing quality content that will enhance the user experience of your site visitors.
If you think your site could do with an overhaul, fresh content, or a UX and SEO audit, contact eCommWeb!
