In the world of SEO, consistency is one of the fundamentals to get right. You must consistently create content, it must consistently work towards your Search Engine Optimisation (SEO) goals, and you must consistently be checking your progress. Here are some easy ways gain consistency with your SEO efforts.
Consistently Create Content
When it comes to Google rankings, it is a long game. You must continuously add content, it is not a one-off job. This is because your perceived 'authority' on a subject comes from a body of work, not from just one article. For google to see you are an expert at something, and thereby lift you in the search results, you must have a body of content on your site that covers many aspects of that subject.
E.g. If your company sells carpet, you would have not only the listings of carpet on offer, you might also have articles about how you recycle carpet scraps, fitting carpet tiles, the importance of underlay, and tools of the trade.
<em>To search engines, this is one of the indicators of authority and expertise.</em>
There must also be consistency in the timing of your content. Not so much in regards to the day of the week, but more to do with number of articles or content added per month. Choose an achievable schedule and maintain it if you can. Gaining ground in rankings often takes 3-6 months (sometimes longer), so keep that content coming!
We can help: Check out our Q Channel service for user generated content, or contact us for content creation today!
Work Towards Your SEO Goals Consistently
Remember SEO when you are adding content. It's easy to just throw a post up, but remember what you are working towards from an SEO perspective. Here are some tips to stick to your SEO goals:
- Have an SEO plugin installed (Yoast, All in One, Rankmath etc.) - these serve as a reminder of what factors are important. They are by no means a magic wand to ranking, but they are a helpful guide
- Write quality content, bad content will come back to haunt you in the future
- Don't keyword pack, ensure that you use your target keyword or phrase naturally and helpfully
- Always remember: Ask yourself constantly "Is this content answering a user query, or fulfilling user intent?"
We can help: eCommWeb offers SEO clean up and content writing services.
Check Your Progress
If you haven't already, we recommend you connect your Google Analytics and Google Search Console to your site (or get us to do it) ASAP. It's important to understand what content is drawing traffic to your site, what articles are working for you, and what may not be. By tracking your analytics, and deep diving into what articles are ranking on search engines, you can keep up the good work or fix what isn't working for you and your business.
