We learned about off-page SEO in a previous article, so now let's talk about 3 easy off-page SEO strategies you can implement right now - without too much hassle!
Guest Posts and Friendly Backlinks
Building backlinks to your site is a great way to signal trust and authority to search engines. There are plenty of black-hat (not above board) tactics used to build backlinks, but we suggest you don't get involved in these. Some easy ways to build links is to write or collaborate on content for other sites with a higher search ranking.
- Perhaps your niche is gardening - you could write an article for an online gardening magazine and link back to your site.
- If you love being involved in an online community based around your area of authority (plumbing, woodwork, design etc.), then don't be afraid to drop your links when relevant. Online forums, community chats, Reddit, and Facebook groups are great for networking, and there are lots of opportunities to link back to your site during discussions.
Build a Community
Social media is more than just a place to share your website and business. Social media can be a place to build a community, drive traffic to your website, and build your SEO profile.
Facebook groups are a good way to bring your business to more people, and make more people aware of your services. They're also a great way to get people sharing your website links and create a buzz for your business.
Look the Part
What does branding have to do with SEO? Well, it's all about ensuring your off-site brand is consistent and points to your website wherever it can. Do you promote your business online, to friends and through traditional advertising? Make sure your branding is consistent and that you link to your website and drive traffic when you can.
