You may have heard the terms 'on-page SEO', 'off-page SEO' and 'technical SEO' - these are the 3 aspects of SEO (Search Engine Optimisation). Here is a brief explanation of each one and why they are important.
All 3 aspects are about improving the experience of your audience and search engine users.
On-Page SEO
On-page SEO is all about content and keywords. Researching and using keywords and key phrases that target user intent, demonstrating that you know your audience, and writing content that serves them. Quite literally, all the stuff that happens ON your website pages.
Off-Page SEO
This is the optimisations that happen away from your website, but that can help your site's visibility and SERP rankings. Gaining backlinks to your website from other higher authority sites is one of the best ways to help your off-page SEO. Branding and social media presence are other examples of off-page SEO.
Technical SEO
Technical SEO is all the things that must happen in the background in order for search engines to find you, and for the user experience to be a good one. Things like site speed, meta data, security, indexing and having a mobile responsive site. All of these things help to make your site easy to find, navigate and use.
It's important to use all 3 aspects of SEO to get the most out of these strategies. Talk to us today to see how we can help you with your SEO strategy.
