We've discussed why consistency is key before, and now we are going to expand on why Content is King (or Queen for that matter)! Posting consistently onto your site is really important, in fact posting engaging content consistently to your site makes up more than 20% of Google's weighting algorithm. But it's no good just posting sub-standard content - you must target your keywords and make posts that serve USER INTENT.
Content is King : Consistent Keyword Copy For Your Site
1. Answer the questions being asked on search engines
Keywords are all about helping search engines find the answer to user queries. If you want to attract customers reading about, say, 'travel around Canada', you probably have articles about 'train travel in Canada', 'road trips in Canada', and other such related subjects. The more content you have on an overarching subject, the more queries you can answer for users, and the more 'authority' you will have with search engines.
Think about what questions you might ask a search engine on your subject matter, and then go about creating content that answers those questions. It doesn't have to be overly complicated, just keep thinking about what might be searched for, and how you can help!
eCommWeb offers a keyword and content service, so if you want to bulk up your site with keyword targeted content, contact us today!
2. User Intent
SEO is all about user intent. Are users searching for a topic on google, and are you answering their queries? Once they've made their way to your site, are you delivering that information in a way that they can see and digest easily?
HOW you deliver your content to readers is hugely important. If you bury the answers so far into your article that people can't find them easily, your bounce rate will suffer. Make sure you use H2 and H3 headers within your content to break it into digestible chunks; and make them relevant and keyword oriented.
3. Content is King, but Quality is Key!
So, you've got an idea of what questions your audience is likely to ask, and you've got your answers in mind. Now, don't let the whole thing down by writing low quality content; or having poor quality content written for you.
Remember, SEO and quality copywriting is actually a full time job. Valuing content creation services is not only going to give you better results, but will have longterm positive impacts on your SEO and thus, your business.
Top tips:
- Use your keywords or phrases in your H1 header, and in your H2 and H3 sub-headings
- Don't keyword pack - try to use these words and phrases naturally; and always keep user intent at the fore
- If you are hiring a copywriter, make sure you either hire with SEO in mind, or provide SEO parameters in the brief
- Well written copy will help to serve your user's intent, as well as making the article enjoyable to read
